assure (Verb) — Make certain in the future. ex. "Preparation will assure success!"
assure (Verb) — Inform positively and with certainty and confidence. ex. "I assure you that man is a crook!"
assure (Verb) — Tell someone the truth of something with the intention of giving the listener confidence. ex. "I assured him that travelling to Cambodia was safe"
assure (Verb) — Be careful or certain to do something; make certain of something. ex. "assure that the curtains are closed"
assure (Verb) — Cause to feel sure; give reassurance to. ex. "The airline tried to assure the customers that the planes were safe"
assure (Verb) — Make a commitment to do (or not to do) something in the future.