Goodwill — synonyms, definition

1. goodwill (Noun)

charity foundation good will grace

goodwill (Noun) — (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets).

goodwill (Noun) — The friendly hope that something will succeed.

goodwill (Noun) — A disposition to kindness and compassion. ex. "the victor's goodwill in treating the vanquished"

friendliness good nature intangible intangible asset

2. goodwill (US)

ardor enthusiasm fervency mettle passion spirit vehemence warmth zeal zest