Roaching — definition

1. roaching (Noun)

roaching (Noun) — A method of marketing a product, involving paid promoters mixing anonymously with the target audience and endorsing the product. ex. "The demand for roaching - or whisper marketing - has increased over the past few years as businesses look for innovative ways to sell their products to a younger generation of savvy consumers"

2. roaching (Verb)

roaching (Verb) — Comb (hair) into a roach.

roaching (Verb) — Cut the mane off (a horse).

chopping off combing cutting off lopping off